JPC International
JPC International (‘JPC’) is a boutique, internationally focused agile company that excels in leadership development and accessible communication for humans and AI. We empower companies to navigate today’s business challenges by strengthening leadership, communication, governance and AI discoverability.
What we solve
- Standing out in competitive markets
- Communicating across cultures
- Increasing AI visibility and digital accessibility
- Leading change and engaging diverse teams
- Strengthening organisational culture
- Improving clarity, inclusion and influence
Our core services
JPC offers consultancy, executive coaching, workshops and programmes on the following themes:
A. Resilient and intercultural leadership
- International team effectiveness
- Driving change initiatives
- Strategic positioning and presentation
- Shaping organisation culture
B. Effective Communication for humans and AI
- Influential and engaging commication skills for challenging situations
- Writing for AI discoverability (AI SEO, GEO and AEO)
- Accessible digital communication (conforming with the European Accessiblity Act)
- Aligning communication with company objectives
C. Executive leadership for Women
- Personal profiling and positioning
- Identifying and dealing with biases
- Conquering imposter syndrome in your career
- Dealing with phenomena such as glass ceiling and glass cliff
D. Corporate Governance
- Establishing clear checks and balances
- Covering new topics such as AI Governance
- Constructive Stakeholder management
- Governance for family owned businesses
Why organisations choose JPC
- Dual expertise in leadership development and effective communication for AI and humans.
- 2 decades of global assignments across sectors and cultures
- Experience in multiple markets in EU, Caucasus, Balkans, Middle East
- Recognised thought leadership, including award nominated publication and international speaking engagements.
- Bilingual specialists (English/Dutch) with marketing, communications, legal and governance backgrounds
Meet the Partners
Janet Poot and Caroline Allertz, have combined their extensive expertise (leadership, communication, marketing and legal) to provide a unique offering to forward-thinking organisations seeking to increase their impact, influence across borders and AI discoverability.
Janet Poot
Strategic Leadership & Communications Expert
Janet is the founder of JPC International
- Founder and CEO of an international marketing company, Excelda International BV, specialising in Airside Airport marketing and product launches. Branch offices in Belgium and Luxembourg
- Founder and CEO of JPC International BV, a company delivering consistent high quality services to renowned clients such KLM, Air France, EBRD, RAI Amsterdam
- Experience working in 12+ countries
- Designed and delivered pan-European JPC leadership programmes for the EBRD (European Bank of Reconstruction and Development)
- Expertise in governance, change management, cross‑cultural leadership
- Specialist in accessible digital communication with US qualifications in Audio Description.
- Fulfilled a board function at the South African Netherlands Chamber of Commerce and 6 years on the Board of the Netherlands British Chamber of Commerce, including the time of the Brexit negotiations
- Lectured at Erasmus University and Oxford University
- Bilingual in English (native speaker) and Dutch, professional comprehension of French and German
Credentials and Recognition
- Author of A Different Kind of Leader (shortlisted for UK book award Business Book of the Year)
- Finalist, International Virtual Speakers Award (UK, 2023)
- Member of the IAAP (International Association of Accessibility Professionals)
- 20+ years of international consulting experience
Caroline E. Allertz
Legal & Accessible Communications Advisor
Caroline is co-director at JPC International
- Qualified lawyer in Dutch and EU law, graduated in the Netherlands, traineeship in Scotland
- Follows legal developments regarding Accessibility and AI laws in the EU
- Advises on Corporate Governance, which increasingly includes AI policies
- Experienced Executive Coach for leading companies such as EY (18 + years), LHH, Stedin, Eneco, Universities and colleges.
- Specialist in accessible digital communication (EU training and courses)
- Former Chair of a Rabobank supervisory board (for the maximum period of 3 x 3 years)
- Former member of the Rabobank Confidentiality Committee advising on Board appointments and Renumeration at C-level
- Leads executive panels across sectors connecting top professionals in different fields
- Supervised and co-created Career Coaching education programmes
- Bilingual in English (native speaker) and Dutch
Credentials and Recognition
- Awarded the Rabobank Gold Badge as a token of recognition of high-level performance
- Law Degree (LLM) from Vrije Universiteit Amsterdam
- Graduate of the Governance programme, Nyenrode University
Assignments
JPC has carried out leadership development & consultancy assignments in various cities, stretching from London, Birmingham & Oxford university to Amsterdam, Brussels, Antwerp, Sofia, Bratislava, Tirana, Belgrade, Tbilisi, Skopje, Yerevan, Chisinau, Madrid and Beirut. We have also run online workshops for consultants in Egypt, Azerbaijan, Ukraine, Croatia and Mongolia.
The sectors in which we have completed or have ongoing assignments are: Aviation | Financial | Legal | Convention Centres | Ministries | Manufacturing | Media | IT | Trade Organisations | Consultancy | Metrology | International Development | Higher education.
What our clients say about us
I want to thank you for accepting to be our trainer, even if you had to make many exceptions. It was a real pleasure meeting you, We received only positive feedback from our participants and I can`t wait to have you again for the next training.
It's a genuine pleasure to recommend Janet. During a particularly challenging period, her unique blend of calm demeanor, profound expertise and unwavering balance was truly invaluable. She provided an insightful perspective that helped me navigate complex change management with greater clarity and resilience. Her professionalism and thoughtful approach made our cooperation incredibly effective. I wholeheartedly ecommend Janet to anyone seeking a professional coach who empowers individuals and organisations to thrive even in difficult times.
Enrica Calonghi / Cargo Director South America at KLM Air France Cargo
The European Bank for Reconstruction and Development invited me to online training, as part of the EU-funded Advice for Small Businesses program our trainer was Ms. Poot. Ms. Poot, the training was conducted with a Swiss timing and regularity, the documentation and presentation material was professionally prepared to focus on the subject despite the disparity and the specialization of the audience. We appreciated very much the level of the intellectual intelligence provided to us and your sense of motivation in a very depressing circumstance due to the local situation and the pandemic in Lebanon. I sincerely also appreciate your sense of a very good diplomatic answers and with correct advise despite the cultural and geographical location, since the Levant region is very complex.
While working with Ms Poot you will experience a unique advantage – a lot of research you have gone through the years of hard work transforms into a wider, more meaningful picture. Her unique, almost invisible guidance will help you see much clearer how complex business phenomena relate to each other and inspire you to act with more confidence and certainty. Such transformative support is going to change the way you approach the problems thus pushing you further in your success path.
I signed up for the program « EBRD Advice for Small Businesses in Lebanon.” I had the pleasure to attend two courses developed and delivered by Ms. Janet Poot. The topics were “Change Management for Consulting,” and “Organizational Governance for Consultants in Lebanon.” I enjoyed the four-day ONLINE training classes because Janet communicated her experience and knowledge in a very smooth and in-depth manner! I truly appreciated how she connected with us. She was a natural. Her language, pronunciation, voice tone, and smile were truly appreciated! She is professional, respectful, friendly, a good listener, and she can cater to any question using her extensive practice and knowledge. I am looking forward to many other training sessions with Ms. Poot.
Janet has been guiding my professional life with very high level professionalism that goes hand in hand with her genuine and very kind character.
Thank you also for being so organized and efficient, you’ve already become a benchmark among our consultants and trainers… If my calculations are correct, you got an overall score of 5.9 out of 6, which is a record for Romania! (and well deserved).
