Our Business to AI services
The need to make online content accessible to AI applies to every sector.
Achieving this can be more difficult for highly regulated sectors, such as pharma, healthcare, government, insurance, financial services and legal services. Here accuracy, compliance and standardisation are key. Companies in these sectors are bound by fixed templates, standardised processes, compliance requirements and strict regulations. However, there is always a margin of freedom to make information more accessible to AI and humans.
If official content is not properly accessible to AI, it will turn to less authoritative sources for information potentially putting stakeholders at risk.
This can apply to medical information, insurance policy coverage, financial and legal terms and conditions and other.
We help you to produce AI friendly content that will prevent hallucinations, misinformation and inaccuracies.
Our core services:
- AI-ready content assessment and report with recommendations
- Structured content editing of key pages to make them accessible and AI-friendly
- Workshops: ‘Writing for AI discoverability’ and ‘Prompt Engineering’
AI-ready content assessment & report
Our assessment is based on a broad analysis of your public-facing communication as it is experienced by both humans and AI systems.
We assess selected samples of:
Website, apps, social media, press releases, presentations, documents (Word, pdf).
If applicable, we include the quality of audio description and captioning.
Activities:
- Analyse structure and presentation of content for accessibility (human/AI).
- How well can AI tools understand and surface your company’s communication?
- Quality of accessibility features as required by the European Accessibilty Act.
- Accessibility review of a key company process.
- Determine reading level and suitability.
We provide a report on our findings with explanations and recommendations.
Structured content editing
We submit improvements to key pages on product, service, FAQs and postings.
Focus includes
- Rich semantics.
- Choosing words and phrases that strengthen your message
- Upgrading structure for clarity, hierarchy and logical flow
- Optimising meta titles, descriptions and alt text for better AI indexing
- Language supporting cultural differences
- Rewrite jargon-heavy or ambiguous text
- Enhance content connectivity with relevant internal and external links
- Personalise AI generated text
We can facilitate your team’s rewriting of sample pages or we can submit our suggested version.
Workshops communicating for and with Gen AI
We see how companies are scaling their AI use and recognise that creating AI value is 30 % dependent on technology and 70 % dependent on adoption (source: Reuters event Momentum AI Insights, September 2026).
Our knowledge-sharing sessions are followed up by workshops to ensure practical implementation and anchoring of knowledge. This applies to writing for AI discoverability, evolving prompting skills and avoiding deskilling.
We provide workshops to train your teams in writing AI-friendly content that retains the human voice.
Our topics
- Writing for AI Discoverability
- Design for all: apply the principles of accessible, AI-discoverable communication right from the start
- Effective use of accessible communication features in web pages, Word, PPT, postings
- Prompting skills: how to use AI assistants for maximum value
- Inclusive communication that is aligned with your target audience
- Communication that meets the changed search behaviour of your stakeholders
