JPC International

We are experts in leadership development and Business-to-AI communication (B2AI).

Our interrelated focus areas form a strong professional development agenda for employees at different career stages, across all sectors.
Organisations can engage us for integrated programmes or for leadership or B2AI communication expertise as standalone services.

What we help you solve

Thriving in today’s AI‑driven, borderless world requires more than strategy, it demands influential leadership, clarity and connection.
We help you:

Communicate powerfully across cultures and technologies
Increase AI visibility and digital accessibility
Lead with influence in an AI-driven environment
Stand out in competitive markets
Strengthen organisational culture in times of disruption
Improve clarity, inclusion and executive impact
Lead change and mobilise diverse, interdisciplinary teams

Why organisations choose JPC

Dual expertise in leadership development and effective communication for AI and humans.
2 decades of global assignments across sectors and cultures
Everything we deliver is practical, reflective and immediately applicable in real leadership contexts
Experience in multiple markets in EU, Caucasus, Balkans, Middle East
Recognised thought leadership, including award nominated publication and international speaking engagements.
Bilingual specialists (English/Dutch) with marketing, communications, legal and governance backgrounds

Meet the Partners

Janet Poot and Caroline Allertz, have combined their extensive expertise (leadership, communication, marketing and legal) to provide a unique offering to forward-thinking organisations seeking to increase their impact, influence across borders and AI discoverability.

Janet Poot

Strategic Leadership & Communications Expert

Janet is the founder of JPC International

Founder and CEO of an international marketing company, Excelda International BV, specialising in Airside Airport marketing and product launches. Branch offices in Belgium and Luxembourg
Founder and CEO of JPC International BV, a company delivering consistent high quality services to renowned clients such KLM, Air France, EBRD, RAI Amsterdam
Experience working in 12+ countries
Designed and delivered pan-European JPC leadership programmes for the EBRD (European Bank of Reconstruction and Development)
Expertise in governance, change management, cross‑cultural leadership
Specialist in accessible digital communication with US qualifications in Audio Description.
Fulfilled a board function at the South African Netherlands Chamber of Commerce and 6 years on the Board of the Netherlands British Chamber of Commerce, including the time of the Brexit negotiations
Lectured at Erasmus University and Oxford University
Bilingual in English (native speaker) and Dutch, professional comprehension of French and German

Credentials and Recognition

Author of A Different Kind of Leader (shortlisted for UK book award Business Book of the Year)
Finalist, International Virtual Speakers Award (UK, 2023)
Member of the IAAP (International Association of Accessibility Professionals)
20+ years of international consulting experience

Caroline E. Allertz

Legal & Accessible Communications Advisor

Caroline is co-director at JPC International

Qualified lawyer in Dutch and EU law, graduated in the Netherlands, traineeship in Scotland
Follows legal developments regarding Accessibility and AI laws in the EU
Advises on Corporate Governance, which increasingly includes AI policies
Experienced Executive Coach for leading companies such as EY (18 + years), LHH, Stedin, Eneco, Universities and colleges.
Specialist in accessible digital communication (EU training and courses)
Former Chair of a Rabobank supervisory board (for the maximum period of 3 x 3 years)
Former member of the Rabobank Confidentiality Committee advising on Board appointments and Renumeration at C-level
Leads executive panels across sectors connecting top professionals in different fields
Supervised and co-created Career Coaching education programmes
Bilingual in English (native speaker) and Dutch

Credentials and Recognition

Awarded the Rabobank Gold Badge as a token of recognition of high-level performance
Law Degree (LLM) from Vrije Universiteit Amsterdam
Graduate of the Governance programme, Nyenrode University

Assignments

JPC has carried out leadership development & consultancy assignments in various cities, stretching from London, Birmingham & Oxford university to Amsterdam, Brussels, Antwerp, Sofia, Bratislava, Tirana, Belgrade, Tbilisi, Skopje, Yerevan, Chisinau, Madrid and Beirut. We have also run online workshops for consultants in Egypt, Azerbaijan, Ukraine, Croatia and Mongolia.

What our clients say about us

Janet has been guiding my professional life with very high level professionalism that goes hand in hand with her genuine and very kind character.

Lili Juhasz-Deal, Commercial Manager at SkyNRG, SkyNRG

It's a genuine pleasure to recommend Janet. During a particularly challenging period, her unique blend of calm demeanor, profound expertise and unwavering balance was truly invaluable. She provided an insightful perspective that helped me navigate complex change management with greater clarity and resilience. Her professionalism and thoughtful approach made our cooperation incredibly effective. I wholeheartedly ecommend Janet to anyone seeking a professional coach who empowers individuals and organisations to thrive even in difficult times.

Enrica Calonghi / Cargo Director South America at KLM Air France Cargo

Enrica Calonghi, Cargo Director South America at Air France KLM Cargo

I want to thank you for accepting to be our trainer, even if you had to make many exceptions. It was a real pleasure meeting you, We received only positive feedback from our participants and I can`t wait to have you again for the next training.

Ioana Frentiu

The European Bank for Reconstruction and Development invited me to online training, as part of the EU-funded Advice for Small Businesses program our trainer was Ms. Poot. Ms. Poot, the training was conducted with a Swiss timing and regularity, the documentation and presentation material was professionally prepared to focus on the subject despite the disparity and the specialization of the audience. We appreciated very much the level of the intellectual intelligence provided to us and your sense of motivation in a very depressing circumstance due to the local situation and the pandemic in Lebanon. I sincerely also appreciate your sense of a very good diplomatic answers and with correct advise despite the cultural and geographical location, since the Levant region is very complex.

Claude Khayat

I signed up for the program « EBRD Advice for Small Businesses in Lebanon.” I had the pleasure to attend two courses developed and delivered by Ms. Janet Poot. The topics were “Change Management for Consulting,” and “Organizational Governance for Consultants in Lebanon.” I enjoyed the four-day ONLINE training classes because Janet communicated her experience and knowledge in a very smooth and in-depth manner! I truly appreciated how she connected with us. She was a natural. Her language, pronunciation, voice tone, and smile were truly appreciated! She is professional, respectful, friendly, a good listener, and she can cater to any question using her extensive practice and knowledge. I am looking forward to many other training sessions with Ms. Poot.

Carole Assaf

Thank you also for being so organized and efficient, you’ve already become a benchmark among our consultants and trainers… If my calculations are correct, you got an overall score of 5.9 out of 6, which is a record for Romania! (and well deserved).

Alina Marchis

While working with Ms Poot you will experience a unique advantage – a lot of research you have gone through the years of hard work transforms into a wider, more meaningful picture. Her unique, almost invisible guidance will help you see much clearer how complex business phenomena relate to each other and inspire you to act with more confidence and certainty. Such transformative support is going to change the way you approach the problems thus pushing you further in your success path.

Daniel Tavcioski