AI requires more than just technology

What if the biggest AI challenge in various sectors is not technology, but language?

In sectors that rely on prescribed templates, standardised processes, compliance requirements and strict regulations, communication is often considered something that is already fixed. This assumption is risky because AI reads differently than humans and this can have consequences. Adjustments in how we communicate are required and there is always a margin of freedom to make information more accessible to AI and humans.

We recently provided a knowledge session for a regulatory affairs team of a global pharmaceutical company. We discussed how organisations can make content more understandable and interpretable for AI within existing regulations. On the one hand, there are many compliance restrictions, but on the other hand, there are opportunities for improvements in how we write.

This challenge is relevant to many industries such as pharma, healthcare, government, insurance, financial services, legal services, and other environments where accuracy, compliance, and standardisation are key. For these organisations, those who offer AI-findable information will be front-runners in the ‘citation economy’.

Is AI mainly seen as a technology issue within your company, or is the impact of AI on communication also being considered? Our team works at the intersection of leadership-communication-AI and is happy to engage with organisations that want to make their communication AI friendly.