Business Partners
Janet Poot and Caroline Allertz have combined their extensive expertise (leadership, communication, marketing and legal) to provide a unique offering to forward-thinking organisations seeking to increase their impact, influence across borders and AI discoverability.
Janet is the founder of JPC International.
After establishing and running an international marketing company (Excelda International BV) for 15 years, Janet moved into the field of international leadership consulting. In her entrepreneurial marketing career, she had managed a company with 2 branch offices abroad, an international workforce and assignments in 12 countries. At that time, she observed issues her multinational clients faced in their business dealings across borders and in their negotiations with diverse cultures. This triggered her desire to help senior managers become more influential and successful both locally and internationally. This become Janet’s new direction in her career.
She prepared in the United States for a career in the field of leadership development and consulting. Janet established her company JPConsulting International BV (JPC) for this purpose and for two decades has worked in multiple countries giving workshops, advising on change management practices and corporate governance. She is accustomed to working with different national and corporate cultures, from democratic to highly hierarchical organisational structures. Janet was shortlisted as finalist at the International Virtual Speakers Award in the U.K. in 2023. She is the author of ‘A Different Kind of Leader. Her book was nominated for the Business Book Awards in the U.K.
Her international qualifications in the field of accessibility include Audio Description.
Janet fulfilled 6 years as a board director of the Netherlands British Chamber of Commerce. She has South African roots and currently lives in the Netherlands. She is bilingual in English and Dutch.
Caroline is a co-director at JPC International.
She has a legal background in EU law. She has worked as a solicitor and legal advisor before setting up a company in career counselling and coaching. She guides professionals at prominent companies in making wise choices in their career paths based on their talents, skills and ambition. She works with international companies in a variety of sectors, ranging from health care and financial institutions to energy companies.
Caroline joined forces with business partner, Janet, to co-develop leadership programmes and enhance companies’ digital accessibility. Accessibility is a complex challenge for many companies and her experience with EU law is a valuable asset. She has completed extensive EU and Canadian training programmes on accessible communication. She remains up to date on EU digital communication directives that have a broad impact on companies servicing clients in the EU.
Caroline leads online executive panels where professionals in different sectors and countries can pool their expertise.
She was Chair of the supervisory board of Rabobank Gooi & Vechtstreek, the Netherlands. In this period, Caroline was a member of the Appointments and Remuneration Committee of the Rabobank Group. She stepped down from her Rabobank roles in July 2025 after serving her maximum term of 3 x 3 years.
She has an international background and is bilingual in English (native speaker) and Dutch.
