What is the meaning of AI SEO, GEO and AEO?

Search engines have evolved significantly. Today, people get answers directly from AI tools like Copilot, ChatGPT and Googles AI Overviews often without clicking on a single link. To stay visible, your content needs to be not just searchable, but understandable and usable by these intelligent systems. Here are three key strategies we use to make that happen and what the terms AI SEO, GEO and AEO mean.

AI SEO (Artificial Intelligence Search Engine Optimisation)

AI SEO helps your website become part of the answers AI tools give users. It’s about strucuring your content so that platforms like Copilot and ChatGPT can easily access and understand it.

We focus on:

  • Clear, well-organised content
  • Schema markup and metadata to highlight key facts
  • Answering real user questions
  • Fast, secure, mobile-friendly design

With AI SEO, your content becomes part of the conversation and not just a search result.

SEO optimisation

GEO (Generative Engine Optimisation)

GEO involves designing content for visibility and accurate referencing within Generative AI tools. It means AI-powered search engines generate responses instead of listing links. It helps your content appear directly in AI-generated answers.

We optimise for:

  • Structure and clarity so that AI can interpret your content
  • Trustworthy, well-sourced information
  • Brand visibility in AI summaries

GEO ensures your business is the answer and not just another option.

Data referencing - GEO

AEO (Answer Engine Optimisation)

AEO prepares your content to be used as direct answers by AI assistants and voice search. In a world of ‘zero-click’ searches, it’s essential.

We focus on:

  • Writing content that answers specific questions
  • Using structured data for easy extraction
  • Building authority so your brand is cited as a reliable source

AEO makes your business the voice behind the answer.

AEO - AI generated answers