What is the meaning of AI SEO, GEO and AEO?

Search engines have evolved significantly. Today, people get answers directly from LLMs (Large Language Models) often without clicking on a single link. To stay visible, your content needs to be not just searchable, but understandable and usable by these intelligent systems. Here are explanations of the terms AI SEO, GEO and AEO.

AI SEO (Artificial Intelligence Search Engine Optimisation)

AI SEO goes beyond standard SEO. AI SEO helps your website become part of the answers AI tools give users. It’s about making your website accessible to AI tools such as ChatGPT, Gemini and Claude. This enables them to use your information directly in their summaries and answers that they generate.

We focus on:

  • Clear, well-organised content
  • Schema markup and metadata to highlight key facts
  • Fast, secure, AI-friendly design

AI SEO enables your content to appear in AI-driven answers, not just search listings.

SEO optimisation

GEO (Generative Engine Optimisation)

GEO requires website content that is original, authoritative, semantically rich with a clear context.

It helps your content to be part of the information that users receive from generative AI tools.

We optimise for:

  • Structure and clarity so that AI can interpret and quote your content
  • Trustworthy, well-sourced information
  • Brand visibility in AI summaries

GEO positions your business to be cited as the authoritative answer on generative platforms.

Data referencing - GEO

AEO (Answer Engine Optimisation)

AEO presents your content to be used as direct answers by AI assistants and voice search. In a world of ‘zero-click’ search, AEO is essential.

We focus on:

  • Writing concise content that answers real user questions
  • Using structured data for easy extraction by AI
  • Building authority so your brand is cited as a reliable source

AEO allows your business to serve as the trusted voice behind direct answers in search and voice assistants.

AEO - AI generated answers