
πͺππ¬ ππ’ππ¦ ππ-πππ‘ππ₯ππ§ππ ππ’π‘π§ππ‘π§ π’ππ§ππ‘ π¨π‘πππ₯π£ππ₯ππ’π₯π ππ‘ π¦πππ₯ππ?
I am sure that you too are becoming better at identifying AI-generated content, but why does it often underperform in search?
Here are some key reasons why AI articles tend to rank lower than human articles:
- Lack of originality: AI tends to reproduce existing ideas instead of offering unique insights.
- π-π-π-π§ matters: Google prioritises content with real expertise, experience, authenticity and trustworthiness. AI falls short here.
- Thin or generic content: AI often produces surface-level text without depth or value to inspire readers.
Human content resonates better, driving clicks, shares and time-on-page.
Bottom Line:Β Search engines reward authenticity, expertise, and originality. These are the qualities humans still lead in. We need to use AI agents not as a tool but as a business partner to enhance our understanding, build new insights and then share these in a personalised manner. This will help boost GEO and AEO results.Β SEO, GEO and AEO
How are you integrating AI into your content strategy?
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