Accessibility Services

Making communication accessible for humans and AI.

We are B2B and B2C accessibility experts.

We facilitate making your business communication accessible to all users: human and machine. Digital accessiblity improves SEO and GEO as it allows your digital content to be properly sufaced and recommended by AI tools. It can also be accessed by assistive technology, such as screen readers, opening up a larger customer base. Accessible communication is based on clarity, structure, semantic richness, multimodality and has a suitable reading level.

Digital Accessibility improves SEO and GEO and boosts AI discoverability

With the rise of AI-powered tools like ChatGPT, Copilot, Gemini, and Google’s AI Overviews, the SEO game is changing. These systems don’t just list links, they synthesise answers from multiple sources and present them directly to users.
Visibility now goes beyond being on page one of a search engine. It’s about being included, cited, or summarized by AI systems that pull from structured, accessible, and authoritative content.
So while SEO isn’t being replaced, it’s being absorbed into a broader strategy that includes AI discoverability, accessibility, and cross-platform visibility. This is the GEO shift (Generative Engine Optimisation).

Accessible communication is inclusive and strategically smart.

Our core services:

Accessibility assessment and report with recommendations.
Structured content editing of key pages to make them accessible and AI-friendly.
Workshops: knowledge sharing for future-proof communication.

Graphic illustration of people interacting and using different devices

Accessibility assessment & report

Our assessment is based on a broad analysis of your digital communication.

We assess selected samples of:
Website, apps, social media, press releases, presentations, documents (Word, pdf).
If applicable, we include the quality of audio description and captioning.

Activities:

Analyse structure and presentation of content for accessibility (human/AI).
How well can AI tools understand and surface your company’s communication?
Quality of accessibility features as required by the European Accessibilty Act.
Accessibility review of a key company process.
Determine reading level and suitability.

We provide a report on our findings with explanations and recommendations.

Structured content editing

We submit improvements to key pages on product, service, FAQs and postings.

Focus includes:

Rich semantics.
Choosing words and phrases that strengthen your message.
Upgrading structure for clarity, hierarchy and logical flow.
Optimising meta titles, descriptions and alt text for better AI indexing.
Language supporting cultural differences.
Rewrite jargon-heavy or ambiguous text.
Enhance content connectivity with relevant internal and external links.
Personalise AI generated text.

We can facilitate your team’s rewriting of sample pages or we can submit our suggested version.

Knowledge-sharing workshops

We provide workshops to train your teams in writing AI-friendly, accessible content that improves SEO, GEO and AI discoverability.

Inclusive communication that is aligned with your target audience.
Effective use of accessible communication features in Word, PPT, postings.
Communication that meets current expectations of your stakeholders.
Design for all: apply the principles of digital discoverability (including accessibility) right from the start.
How to use AI tools such as Copilot and ChatGPT for authentic e-mails.
Optional: complying with the E.A.A. and improved EU reporting.