News & Articles
Workshop ‘Writing for AI Discoverability’
๐ช๐ผ๐ฟ๐ธ๐๐ต๐ผ๐ฝ โ๐ช๐ฟ๐ถ๐๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐โ On February 11, Caroline Allertz and Janet Poot delivered a workshop on โWriting for AI discoverabilityโ for LOYENS & LOEFF, working with their marketing and communications professionals. We enjoyed the interaction, excellent questions and reflections from the international participants. Key elements of our workshop included how expertise is [...]
Call to attention for Supervisory Boards / NEDs
๐๐ฎ๐น๐น ๐๐ผ ๐๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ณ๐ผ๐ฟ ๐ฆ๐๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ผ๐ฟ๐ ๐๐ผ๐ฎ๐ฟ๐ฑ๐/ ๐ก๐๐๐. As an experienced supervisory board member, I believe that we need to be clear-headed, courageous and vigilant as never before. We see that even our most important ally, the USA, is overturning long-term agreements, weakening instead of upholding international law and applying power over principle. This [...]
Leading Global Teams in egalitarian and hierarchical structures
Leading Global Teams in egalitarian and hierarchical structures. Working across cultures involves a variety of complexities that, if managed incorrectly, may disrupt the intended strategy. This can be costly, especially when speed and support are of the essence. Derailments are usually a result of management holding on to their assumptions of what kind [...]
Why does AI-generated content underperform in Search?
๐ช๐๐ฌ ๐๐ข๐๐ฆ ๐๐-๐๐๐ก๐๐ฅ๐๐ง๐๐ ๐๐ข๐ก๐ง๐๐ก๐ง ๐ข๐๐ง๐๐ก ๐จ๐ก๐๐๐ฅ๐ฃ๐๐ฅ๐๐ข๐ฅ๐ ๐๐ก ๐ฆ๐๐๐ฅ๐๐? I am sure that you too are becoming better at identifying AI-generated content, but why does it often underperform in search? Here are some key reasons why AI articles tend to rank lower than human articles: Lack of originality: AI tends to reproduce existing ideas [...]
How do we hold onto our intelligence?
๐๐ผ๐ ๐ฑ๐ผ ๐๐ฒ ๐ต๐ผ๐น๐ฑ ๐ผ๐ป๐๐ผ ๐ผ๐๐ฟ ๐ถ๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ? Simon Kuper's 2025 article in The Financial Times 'The Evolution of Stupid' is thought provoking. Here's a snapshot of what Simon Kuper states: "AI is the latest in a sequence of inventions that have made humanity dumber. We outsourced our math skills to calculators, our memory [...]
Embracing inclusive leadership – a must for the New Generations
Embracing inclusive Leadership - a must for the New Generations. In today's dynamic workplace, younger generations are not just looking for jobsโthey're seeking environments where they can thrive, feel valued, and make a difference. They wish to see themselves reflected in company leadership. Gen Z, the most diverse [...]















