News & Articles
Why does AI-generated content underperform in Search?
πͺππ¬ ππ’ππ¦ ππ-πππ‘ππ₯ππ§ππ ππ’π‘π§ππ‘π§ π’ππ§ππ‘ π¨π‘πππ₯π£ππ₯ππ’π₯π ππ‘ π¦πππ₯ππ? I am sure that you too are becoming better at identifying AI-generated content, but why does it often underperform in search? Here are some key reasons why AI articles tend to rank lower than human articles: Lack of originality: AI tends to reproduce existing ideas [...]
How do we hold onto our intelligence?
ππΌπ π±πΌ ππ² π΅πΌπΉπ± πΌπ»ππΌ πΌππΏ πΆπ»ππ²πΉπΉπΆπ΄π²π»π°π²? Simon Kuper's 2025 article in The Financial Times 'The Evolution of Stupid' is thought provoking. Here's a snapshot of what Simon Kuper states: "AI is the latest in a sequence of inventions that have made humanity dumber. We outsourced our math skills to calculators, our memory [...]
Embracing inclusive leadership – a must for the New Generations
Embracing inclusive Leadership - a must for the New Generations. In today's dynamic workplace, younger generations are not just looking for jobsβthey're seeking environments where they can thrive, feel valued, and make a difference. They wish to see themselves reflected in company leadership. Gen Z, the most diverse [...]
Reputations at stake: companies face a defining moment for DEI.
Reputations at stake: companies face a defining moment for DEI. In an executive order issued on 20 January, President Donald Trump ordered the elimination of diversity, equity and inclusion programs within the federal government. Government agencies are instructed to no longer consider diversity in hiring and to exclude [...]
European Accessibility Act and legislation in the Netherlands
Transposition of the European Accessibility Act into legislation in the Netherlands. The European Accessibility Act (EAA) has received relatively little attention in the Netherlands but quietly everything is being prepared for an impactful entry on 28 June 2025. The EAA has now been transposed into our national legislation [...]
Turning the Page – Happy New Year!
Turning the Page - Happy New Year! As we reflect on the past year, we want to extend our gratitude to our clients and contacts for our cooperation andΒ inspiring conversations throughout 2024. This year has brought significant challenges and unexpected changes for some of our clients, especially in [...]
