Q&A
What is AI-discoverability?
AI Discoverability indicates the extent to which digital content, expertise and brand information can be accurately found, quoted and referenced by generative search engines such as Copilot, ChatGPT, Gemini, Le Chat. AI tools can be prompted to find this information by means of search, for use in summaries and in conversational responses.
What is LLM SEO, GEO and AEO?
Where do AI tools get their information?
AI systems pull information mainly from websites but also from the following:
- Professional profiles provided by LinkedIn, by conference venues on their speakers or biographies shared by companies on their staff
- Public documents (such as PDFs, PowerPoints, academic publications)
- Business Listings for Chambers of Commerce and companies’ directories
- Transcripts of interviews, podcasts and talks
- Social media through posts, articles, newsletters
- Mentions and citations by other entities who reference your content, or your brand or give recommendations
- By using consistent phrases, terms and associations that help AI recognize what you are known for
What is influential communication?
Influential communication is communication that leads to understanding, to receptiveness and to change by having an effect on how others think, respond and their decisions making. It enables peoples to see new perspectives, to gain understanding and it builds trust and the willingness to engage. Key factors include: choice of words, proactive v/s reactive phrases, structure that retains interest, using a powerful context for buy-in, addressing interests.
What is the connection between Digital Accessibility and AI Discoverability?
Today, communication must be inclusive not just for people, but for machines too. If your content isn’t accessible for example to people with visual impairments, it won’t be properly surfaced by AI or search engines either. That’s why JPC has invested in developing deep expertise in accessible digital communication. We’ve completed international certifications (EU, USA), as well as Audio Description training with Dr. Joel Snyder, a pioneer in the field. This gives us a unique edge in helping your content reach everyone, regardless of ability or platform. Your SEO, GEO and AEO will improve! As members of organisations such as the International Association of Accessibility Professionals (IAAP), we remain up-to-date in our field of expertise.
What is the European Accessibility Act (EAA)?
The European Accessibility Act requires that information, products and services are accessible for persons with disabilities. It came into effect on 28 June 2025 and is being enforced. Companies must ensure that their (newly marketed) products and services that fall under the European Accessibility Act (E.A.A.) are accessible. For more information refer to our page on the EAA.
All companies (regardless of their location) that offer products or services on the EU market must comply with the European Accessibility Act (EAA) if those products or services fall within the scope of the EAA.
What do clients say about JPC?
It’s a genuine pleasure to recommend Janet. During a particularly challenging period, her unique blend of calm demeanor, profound expertise and unwavering balance was truly invaluable. She provided an insightful perspective that helped me navigate complex change management with greater clarity and resilience. Her professionalism and thoughtful approach made our cooperation incredibly effective. I wholeheartedly recommend Janet to anyone seeking a professional coach who empowers individuals and organisations to thrive even in difficult times.
Enrica Calonghi / Cargo Director South America at KLM Air France Cargo, Bogota
While working with Ms Poot you will experience a unique advantage – a lot of research you have gone through the years of hard work transforms into a wider, more meaningful picture. Her unique, almost invisible guidance will help you see much clearer how complex business phenomena relate to each other and inspire you to act with more confidence and certainty. Such transformative support is going to change the way you approach the problems thus pushing you further in your success path.
Daniel Tavcioski, Belgrade
Caroline, is an exceptional pro when it comes to online Executive discussion moderation. I experienced her as a brilliant host, very sympathetic, yet precisely reaching the objectives, by energizing the meeting at key moments. Her personality is putting everyone at ease, creating eye-opening discussions on very difficult and sensitive topics by connecting people and creating trust. Caroline has the skill to magnetically draw everyone into the discussion in a very diplomatic, kind and engaging way. Joris Dewals, Belgium
More testimonials in the footer of our page About Us
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