Accessibility
Our purpose is to increase the accessibility of every company we engage with. Our main area of focus is to ensure that a company’s communication is accessible to all users: human and AI.
The European Accessibility Act (E.A.A) came into force in June 2025. It affects companies within the EU as well as those based outside the EU if they sell their goods and services to EU member states.
We help forward-thinking organisations optimise their digital content for AI discoverability by applying accessibility principles that make your brand easiers to find, understand and recommend. An added bonus is that in the process we help you comply with the E.A.A.
Reality check
- Does your corporate language match the audience you wish to target?
- Do you know where your company stands on the accessibility scale?
- Do you believe accessibility requirements are relevant to large companies only?
- Are your messages structured for machines or just for humans?
- Is your expertise discoverable or just decorative?
- Why should AI recommend you if it can’t find you?
AI and assistive technology
Accessibility as a Gateway to AI Discoverability:
- We champion accessibility not just as a human right, but as a strategic enabler of digital intelligence. As artificial intelligence becomes more embedded in how we search, navigate and interact online, one fact is becoming clear: accessible content is more discoverable by both humans and machines.
Accessibilty fuels AI:
- AI systems rely on structured, readable and semantically rich data to interpret and surface digital content. The very features that make websites and apps usable for people with disabilities such as alt text, keyboard navigations and clean semantic markup, also make it easier for AI to understand and index your content.
- What’s good for screen readers is good for search engines, voice assistants and generative AI.
Accessibility is urgent – Speed up to capture the market!
In addition to becoming AI-visible across the globe, having accessible digital communication allows companies to reach an extended market of citizens who have a permanent or temporary disability. Currently this is one in five citizens in the EU.
- Accessibility needs to be at the heart of any growth strategy.
- AI-discoverability is quickly becoming a requirement for business continuity.
- As from June 2025 companies must comply with the European Accessibility Act. There is no time to waste; the risks of delay in making your information, products and services accessible are costly!
- Transitioning into a company that prioritises accessibility and taps into an additional 87 million consumers in the EU alone is a matter of urgency.
Accessibility is a key asset
- Reputation and market benefits: Achieve the benefits of a larger customer base, strengthened customer loyalty and being found by a far greater market of potential customers.
- Visibility: Let AI assistants like ChatGPT and Copilot surface your content for greater brand awareness.
- Innovation: Products and services designed for all are better in use for all citizens. ‘Design for all’ leads to better innovation and more creative teams.
- Trade and tenders: You will find it easier to trade with other countries that have made accessibility a priority: all EU countries and many more large economies.
- Digital impact: By designing with inclusion in mind, organisations serve their (potential) customers better and become a more desirable employer.
