The multiple benefits of Corporate Social Responsibility projects are proving to be so valuable that organisations cannot afford to not stimulate corporate social initiatives. The steep increase in employee interest and participation is driven by different motives. For large groups there is a strong social motivation to make a difference. On the other hand, research shows that a vast number of employees is driven by personal benefits such as new career opportunities thanks to the new skills they are likely to acquire. Either way, organisations must make CSR an integral part of their policy. Their motives could be different too; taking social responsibility seriously to improve the circumstances of others, or becoming a preferred employer / stakeholder to those who value moral leadership and the reputations of their business partners.